Key Drivers are the items with the biggest influence on your focal point score (for example, engagement). By improving these areas, you have the best chance of improving your overall score. Your Key Drivers report helps you dig into these items and understand how results vary by demographic.

Sort your results by any table column to see which items have the strongest impact on your themes, and how these responses compare to an external benchmark.

Your Key Drivers report lets you explore the relationships between survey themes and survey questions, within other survey themes. Looking for relationships between the different areas measured by your survey can help identify where to prioritise action planning.